Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Imprint
Chicago : American Library Association, 2009.
LOCATION
CALL NO.
STATUS
Aungier St. Lending
025.2 MAT
AVAILABLE
ISBN
9780838909843 (alk. paper)
0838909841 (alk. paper)
Description
xv, 171 p. : ill. ; 23 cm.
Bibliog.
Includes bibliographical references and index.
Contents
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
